Introduction:

Teaser also means short advertisement. This method is a media strategy that attracts the audience. According to research, animated teasers are known as one of the most effective methods of public education in the world, which can display attractive features of goods or services in a medium.

Hoor Institution has been producing educational animations in various fields since 2000. One of the most significant examples is the collection of teasers made for Traffic Administration, which became popular among the people at its peak with a coefficiency of 98%. This series has been made and distributed in Hoor Institute by the order of Traffic Police Administration and with the aim of getting acquainted with the driving rules.

Some of the characters in this series are Sia Sakti, Davood Khatar, Houtan, Rad, Farrokh, Sohrab, Saman, Hooman, Sarvenaz, Jamal Sesoot, Bahareh, Amoo Vahid, etc. The first season of this series called “The Adventures of Davood Khatar and Sia” which was broadcasted in 2000 and 2001. The second season was broadcasted in 2004 and 2005. The third was broadcasted in 2007 and 2008. The fourth season of this series called “Sia Sakti and his awesome Adventures” was broadcasted from 2010 to 2012 and the fifth season is running since 2015. So far, 5 seasons of this series have been made, each directed by Amir Mohammad Dehestani, Bahram Azimi, Ebrahim Saketi, Arad Peykanfar and again Ebrahim Sakti, respectively. The character of Sia is a symbol of many people who make mistake without malice which may be funny but dangerous. This made the audience to laugh, and in fact, without accusing anyone, it brings messages to the audience unintentionally.