- 1994

Hoor Animation was established in 1994 by Shahab Kasraee, and develops and produces animation content for film & television. The R&D Department of ‘RANK XEROX’ branch in Iran (disbanded) was formed in the third quarter of 1991. It embarked on investigating computer animation by recruiting enthusiastic individuals. Following three years of experience in 2D and 3D animation and production of numerous exhibition advertisements for Xerox Co. the animation team became independent in 1994 in order to separate from this company and engage in professional work, thus founding “Hoor Animation” in the same year.

- 1994

Hoor started its official and professional activities producing ISIRAN 3D animated TV commercial in mid-1994, but the association known as well with SAMAN Paint Advertising at first. Among the major features of Hoor’s animated, commercials are emphasis on character creating, environment designing, artistic lighting and action editing. During the last decade of producing animated and FX commercials in Iran, Hoor has been almost a well known pioneer with standard quality productions.

- 1995

The production of infomercial animations began in 1995 when the Ministry of Energy (Tavanir) ordered the production of an animation on “Saving on Electricity Consumption” (which is widely known in Iran). It continued with the production of the short animation on “Garbage Bin” in 1996 as ordered by the Tehran Municipality. However, one of the most important educational products of Hoor was the production of a three episodes sequel on the “Traffic Culture” at the order of the Driving and Traffic Control Department in 1996, which has been produced since 2001 on regular basis. Hoor can be considered as the leading firm in 3D animated infomercials in Iran, which has persuaded many government bodies to make use of this kind of animations for public service broadcasting. Among the other well-known works is the “Electricity Man” (Baba Barghi) series which aimed at saving on electricity consumption.

- 2001

The new animation series of the “Traffic Culture”, consisting of 50 episodes, have been made since 2001 for the purpose of propagating the culture of road traffic as ordered by the Driving and Traffic Control Department. It has had a great impact in Iran in a way that road accidents and driving offenses have reduced significantly during the past 2.5 years that these episodes have been aired.

The reflection of this method of teaching the culture of traffic in the local and foreign press and TV networks such as the BBC, production of the puppets of this infomercial's characters for children's instruction, production of its game, are among the other outcomes of this highly effective series.

 

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